Digital Marketing Training - Overview
Digital Marketing is an umbrella term for all online marketing efforts. It forms the backbone of today’s economy. It is a skill that everyone should have irrespective of their job profile. Businesses are leveraging digital channels such as Google search, social media, email & their websites to connect with their current and prospective customers. Digital marketing is evolving as an organization are recognizing the ability of digital tools and channels to build awareness, generate high-quality leads, and maximize revenue. As the digital economy experiences major growth, the demand for skilled digital professionals is significant and growing. This digital marketing professional course will enable you to kick-start an exciting, dynamic career or advance an existing one. Whether you are a seasoned business owner wanting to build your brand online or just starting out, this course is perfect.
Why Digital Marketing Certification
- Gain an understanding of Digital marketing methods, techniques and tools
- Enhance your career with a respected Digital Marketing Certification
- Benefit from the guidance and feedback of experienced Digital Marketing Trainer
Digital Marketing Training Expected Learning Outcome
This course prepares participants for the Certified Digital Marketing Professional – CDMP® – Certification Exam from the Sales and Marketing Institute. It also equips you on:
- How to define all marketing activities that use electronic devices connected to the internet to engage with a customer (e.g. computers, tablets, smartphones)
- How to ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the marketing strategy
- How to effectively plan, implement and manage digital marketing activities in your organization
- How to plan, develop and optimize available digital marketing channels to achieve the objectives defined for a product.
Audience Profile for the Digital Marketing Training
This course is highly recommended for employees and organizations requiring a standardized approach to digital marketing. This course is best suited for:
- Digital marketing personal
- Social media marketers
- Team leaders
- Supervisors
- Working Executives
- Senior Management
- Anyone interested in being a Certified Digital Marketing Professional.
Certifications
At the end of the course, the participant will:
- Receive a SCILS Management Centre issued Professional Diploma in Digital Marketing Certificate
- Be eligible to take, sit for and pass the SMstudy CDMP® Certification Exam
- This is a computer-based exam taken at our learning centre
- It consists of 100 multiple choice questions and must be completed within 2 Hours
- Visit smstudy.com for more information about SMstudy and the CDMP credential or call our Learning Advisor
Training Take-aways
- Digital Marketing SMstudy Body of Knowledge
- Digital Marketing Student Workbook
- Case Study 1
- Case Study 2
- Chapter test
- Digital Marketing Fundamentals physical certificate from SMstudy after passing the certification exam
- Digital Marketing Professional physical certificate from SMstudy after passing the certification exam
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